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Channels

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Reaching crafters where they get inspired

Search

Social

Display

Google

Meta
Pinterest

CBC

The above channels are selected based on the target audience's top online activities being browsing social media and online shopping. Their top website visited is CBC.ca,  (Vividata, 2023) See Targeting

Capturing Intent

Rational Planning

  • Searchers look up trending crafts​

  • Social users look for inspiration 

  • Readers stay informed​

  • Targeting industry trends facilitates awareness

  • Visual content appeals to a creative audience

  • Engagement with relevant interests​

8 second flexible video ads (Meta) 40%
Half-page responsive ads (CBC Arts) 30%
Responsive search ads (Google) 20%
10 second maximum width video ads (Pinterest) 10%

Formats & Budgeting

KPIs

Track and optimize preformance

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Retrived from Vividata. (2023, Spring). [SCC | Study of the Canadian Consumer Spring 2023 data set]. Vividata.

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