top of page
IMG_0603_edited.jpg

Crafting
Psychographics

Retrivied from Vividata Study of the Canadian Consumer Spring 2023

Targeting

Strategy: Reach an audience with the time and interest for craft products.

Age, geography, income targeting is applied on selected channels according to their media usage.

100% of the audience is interested in arts and takes time off to recharge.

They're creatives with an active imagination.

Persona

Jane Crafter
 

One in 123,000 members of the target audience

  • Uses social media for inspiration

  • Spends 3+ hours online daily

  • Enjoys shopping online weekly and shopping centres bi-monthly

  • Seeks a quiet night inside without sacrificing fun or entertainment​

  • Interested in arts and takes time off to recharge.

  • Considers herself creative

  • Has an active imagination

Download full report

Integrated with 

IMG_0603.PNG

Retrieved from Vividata. (2023, Spring). [SCC | Study of the Canadian Consumer Spring 2023 data set]. Vividata.

bottom of page