My background

Is the story of a creative that knows strategy is essential to success.

The timeline

A childhood celiac diagnosis inspired me to

write taglines and draw logos to self affirm my new, unchosen identity.

But seahorses were like, cooler. So I made my first website about them.

By high school I gained confidence as a creative through designing brand murals. The limitations?

I had to paint in sepia.

Into adulthood, I was full of ideas. I learned about UX, built prototypes, pitched ideas, and failed.

I experimented with how research, design, and art could all collide.

Read about it here

My everlasting curiosity led me to an interest in strategy.

What makes a product successful anyways?

The bottom line

I'm eager to do the research, analysis, and planning that sustains the things we love.