My background

The story of a creative that knows strategy is essential to success.

A childhood celiac diagnosis inspired me to

write taglines and draw logos to self affirm my new, unchosen identity.

Revived in 2025 with 500,000+ views on TikTok

But seahorses were like, cooler.

So I made my first website about them.

By high school I gained confidence as a creative through designing brand murals. The limitations?

I had to paint in sepia.

Into adulthood, I was full of ideas. I learned about UX, built prototypes, pitched ideas, and failed.

I experimented with how research and design could be visualized.

My everlasting curiosity led me to an interest in strategy.

What makes a product successful anyways?

I'm eager to do the research, analysis, and planning that sustains the things we love.