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Overview
As the leading retail player in the arts and crafts industry, Michaels relies on discretionary income and trending creative projects to maintain sales. Despite its wide product selection and availability both on and offline, this competitive industry with players like Walmart and Amazon make it essentially to stay top-of-mind as the go-to place for craft supplies. (IBIS World, 2025)
Opportunity
Michaels is looking to stay
top-of-mind as the go-to destination for craft supplies.
The Strategy
Reach the audience with the interest and ability to craft where they find their inspiration.
The Elements
IBISWorld – Company Report
IBISWorld. (n.d.). Michaels Companies, Inc. [Company report]. Retrieved December 9, 2025, from https://www.ibisworld.com/united-states/company/michaels-companies-inc/8802/
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