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Overview
The Royal Canadian Mint is a brand strong in heritage and craftsmanship.
Establishing a niche audience of first-time buyers can help nurture their loyalty through symbolism and storytelling.
Opportunity
The Royal Canadian Mint wants to engage Canadians who do not currently collect and bring awareness to Remembrance coins.
The Strategy
Reach a veteran affiliated audience where they engage with commemorative content.
Channels
Website
PR
Support loyalty and seamless conversions
Search
Social
Display
Targeting is applied across channels.
PR and Display ads run on relevant outlets like
Canadian Military Family Magazine.
SEM leverages the intent to gift remembrance items, and Social reaches remembrance interests.
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