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Keyword Planning
Planning From Trend Reports
To reach an audience of crafters, leading retailers can plan campaigns around findings from their own research.
Michaels Creativity Trend Report, 2025 outlines trends that are a solid starting ground for search ad keyword groups because of their proven intent.
“beginner friendly crafts”, “guided craft kit”, “portable crafts”, “yarn kit”, “DIY birthday gifts”, “miniatures”, and “furniture flipping”
Average CPC bid estimates for keyword groups are essential for creating realistic tactical objectives. Based on a bid average of $1.90, a $30,000 budget can attain 15,789 clicks for Michaels.
Analysis of keyword volume, variations, and related questions with keyword tools can facilitate keyword lists for website content to organically increase impressions in search results.
Search Volume +Ranking Analysis
Relevant keyword integration with website and social content boosts ranking and performance.
Track and optimize preformance
Michaels – Press Release / News Page
Michaels. (n.d.). Michaels unveils first-ever trend report revealing … Michaels Pressroom. Retrieved December 9, 2025, from https://www.michaelspressroom.com/news/detail/4965/michaels-unveils-first-ever-trend-report-revealing
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